A New Leash On Life


A New Leash On Life


by Stephanie Maldonado

Risk – It is a key factor to consider when establishing a business. Whether it is in the early development stages or in the process of expansion, the stakes are high so a little risk is to be expected.

The Jonas Project is working with a veteran named Benito Olson who is no stranger to taking risks. Benito served in the military as a Master at Arms Chief Petty Officer. He was recruited by the Navy SEALs to train canines in obedience and detection. Benito used what he learned in the military and turned that experience into a business.

He is the proud founder of Patriot Dog Training; a dog training service that is in the process of expanding in order to include daycare and boarding. In 2015, after he moved to Texas, Benito set up shop in his garage. He used the lean-startup method to his advantage and began visiting veterinary clinics and local parks in an effort to attract clients.

“Not being able to rely on a job was definitely scary at first because I always knew where my money was coming from. Here, I wasn’t sure and being scared is what pushed me,” said Benito.

Facing that fear of the unknown definitely paid off in Benito’s favor. He has been working closely with his Jonas Project mentor, Tim Pidcock, to secure a brand new space. This new location will open the doors for new opportunity and growth. However, with opportunity comes risk, and a lease means being locked in to the obligation of monthly rent, not to mention the extra complication dealing with landlords leery of dogs tearing up property.

But Benito was persistent (a key trait for successful entrepreneurs) and found a space that works, and just recently closed on his business loan.

“The biggest challenge for Benito is to make sure he maintains enough working capital to get through the transition. My job is to make sure he is factoring in hidden costs associated with a move like this,” said Tim.

Up to this point, Benito didn’t have to worry about monthly overhead. Now that he has closed on his loan and his lease, there are added risks. But remember: with risk come reward.

“You live one time, so go out there and do what you love. I think the more you believe in your dream, the more others will too,” said Benito.

Benito set out to expand his business and he is doing just that. He will be moving into his new space in San Antonio by the end of this month. The transition will be challenging and exciting, but Benito, Tim, and The Jonas Project are committed to making sure Patriot Dog Training is a success.

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